What it is:
e.l.f. Power Grip Primer + Niacinamide is a hydrating gel-based face primer that grips makeup for long-lasting wear while helping to brighten and smooth the skin. Infused with niacinamide, it creates the perfect base for flawless makeup application and keeps your makeup looking fresh all day.

Skin Type: All skin types

Finish: Natural, radiant finish

Benefits:

• Long-lasting makeup grip
• Hydrates and smooths the skin
• Enriched with niacinamide to brighten the complexion
• Lightweight, non-sticky gel formula
• Helps minimize the appearance of pores
• Vegan and cruelty-free
• Suitable for everyday use

How to Use:
Apply a thin layer to clean, moisturized skin before foundation. Wait 30 seconds, then apply your makeup.

Key Ingredients:

• Niacinamide – Helps brighten skin and improve uneven skin tone.
• Hyaluronic Acid – Provides deep hydration and plumps the skin.
• Glycerin – Helps retain moisture and keeps skin soft.
• Squalane – Nourishes and supports the skin barrier.
• Vitamin E – Helps protect the skin from environmental stress.

Ingredients:
Water (Aqua), Glycerin, Niacinamide, Dimethicone, Trimethylsiloxysilicate, Caprylyl Methicone, Sodium Hyaluronate, Squalane, Tocopherol (Vitamin E), Carbomer, Phenoxyethanol, Ethylhexylglycerin.